Tip #2 for Your Professional Psychic Business: Designing Your Booth’s Look
Let’s say you wanted to open up a chocolate shop. You’d check out the neighborhood and see what the “look” is. Are you in an upscale suburb? A city street? A country lane? You’d make sure that your store looked like it belonged there, but with just enough difference to catch the eye. You’d have a great store window and make sure that a delicious chocolate aroma was wafting out your door.
Setting up your booth at a psychic fair isn’t much different.
I’ve been on the psychic fair (also called spiritual expo, holistic expo or psychic expo) circuit full tilt since 2003. I’ve done shows that are no more than half a dozen readers and a jeweler, and shows that filled massive exhibition centers in Boston, San Diego and Toronto. But whether big or small, strictly psychic or running the gamut by including health and wellness and every flavor of metaphysics, your booth needs to be both inviting and flavored with what will make it uniquely yours.
The first thing to think about is color. Colors all have different vibrations, and promote a different feel. My booth is done in blues, indigos and purples — deep colors on the cool side of the spectrum. These colors are related to the fifth, sixth and seventh chakras — communication, psychic ability, and the Crown chakra where we get the direct download from Spirit. But more importantly, they are colors I love to wear and to have around me, and with my dark hair and fair skin, they set me off well.
Yes, that’s right — you are SUPPOSED to ask “how do they make me look in my booth?” It’s a fair question, because you are the jewel, so to speak, in the booth’s setting. If you look terrible in yellows and warm colors, don’t use a lot of gold, yellow or orange in your booth, no matter what anyone tells you about the vibration. Besides — if you don’t like the color of your booth, you won’t work well in it; you’ll be distracted and fidgety. I know that there are several psychics who have a great deal of pink in their booths, pink being the color of love, affection, and femininity. Me? I’d go nuts. I don’t like pink at all. And while I do work a great deal with love, affection and femininity as called for in my readings, my true-blue surroundings make it just as easy for my clients to hear the words. So — use the colors you love. It’s going to be your home-away-from-home.
Because your “show gear” is going to get packed up and loaded in and out often, make sure that whatever you use is not so delicate that it tears easily (swaths of chiffon), or needs constant dry-cleaning to be at its best. Fabrics that can work well are stretch velours or velvets, washable brocades, satin-types, or polyester. Beware of things like pure cottons or linens that wrinkle and crease easily; you may not have access to an iron and a wrinkly booth doesn’t set you off at your best!
The next item is signage. This is usually the first thing people focus on from a distance, so you want to make sure its design is clear, your name or the name of your business is clear, and it gives people a quick idea of what you do. The days of the felt-applique letters and glitter are past, except for the smallest of shows. And it’s easy to get a decent sign made, either locally at one of the big-box office stores, or on the internet at everybody’s favorite go-to site for advertising materials, vistaprint.com.
How you design your sign is truly up to you, but take some time to walk around at shows and see what you pulls you. Signs also go in “trends” and you may want to note what the prevailing look is at the moment. In western New York, for example, for a long time it was fashionable to only have one’s name and perhaps a couple of lines about your skill set. Then, one particular designer proved to be fantastic at putting together metaphysical collages, so everyone went that way for a few years. Now the trend seems to be having one’s face on the poster very prominently. Whatever you decide, make sure that it isn’t so full of information that everything blends together. Address, phone, email, website may not be necessary to put on the sign if you’re handing out brochures, and it lets people focus on what is important: YOU, and your skill set.
Finally, we’re getting to the goodies on the table. If you look at my photograph, you see a bit of decor, a lot of information, and a sign up sheet. Let’s look at things left to right:
- Artificial candles in a reflective lightbox — you will often run into venues that have a “no lit candles” rule because of fire regulations. If you want light at your booth, use battery-run candles or other electrical lighting.
- In front, “Ma Feathers,” my chrysanthemum stone raven and the trademark of my booth, with her favorite crystals and her business card (“I know a few things”) tucked under one foot. She’s there for interest, for fun, and because it breaks up the information load on the table.
- An electronic sign — basically one of those digital picture frames that has a slide show discussing the different things I do, highlighting a few testimonials, and explaining how my sign up sheet works. I prefer this to static signage because (a) people are conditioned to watch things on a screen, and (2) you save a lot of table room!
- A testimonial book. This will be invaluable as the years roll on; as I say, “I can tell you I’m wonderful and that doesn’t count. These people have had readings. Trust them.” I keep a small book for people to write in every year; in December, when I’m off the road, I type up the testimonials and place them in the large binder, starting a fresh book with the next year’s first show. This showcases what I do, what my style is, and whether people come back. Many a client has decided to sit with me based on what they read in that precious tome!
- A small container for a giveaway, and blank raffle forms next to them. This is how you will make up your mailing list: offer something as simple as a 15 minute phone reading with one giveaway each show. Have a place to indicate what they are specifically interested in (private readings, workshops, parties) as well as their address. email and phone.
- The sign-up sheet, with time marked in fifteen minute increments, as I do readings of 15 and 30 minutes. The client signs on one line for a 15-minute reading, and two for a 30-minute reading
- Information pieces: clear signs about the credit cards I take, how much I charge, and a disclaimer form. THIS IS VITAL! Why? Because in this horrifically litigious society, you never know when someone will get it into their heads that you told them to do something awful (because they either were not listening or misconstrued something) and you get sued. Equally, there are still places, especially south of the Mason-Dixon line and west of New York, where laws against fortune telling, curses, etc. can get you into real trouble if somebody decides that you’re a devil worshipper or a witch because of your practice. Place this (or something like it) very prominently at your table:
This service is only to be used by those who are of majority age for their municipal jurisdiction.
This service is of a spiritual/metaphysical nature, and is based on the ancient teachings of the aforementioned services, of which[YOUR NAME HERE] has the required knowledge and experience to offer these services to the public.
In keeping with principles of metaphysics, all information of a spiritual nature is meant to be a GUIDE, to assist in making an informed decision on matters affecting one’s life. In accordance with the principle of free will, the user realizes that he/she has the right and power to change any seemingly or obviously negative aspect into a more positive one, as nothing is “written in stone.” Said user of these services agrees to take full responsibility for themselves, the ones they request services for, and agrees to hold harmless [YOUR NAME, THE NAME OF YOUR BUSINESS] and any associated entities, in the event of improper use of information given.
BY BOOKING AN APPOINTMENT AND KEEPING THAT APPOINTMENT, USER OF THESE SERVICES HAS READ AND AGREED TO BE BOUND BY THE STATEMENTS IN THIS DISCLAIMER.
So there’s the front of your booth — in a simple form. And now that we’ve got your booth designed, we’ll move on to YOUR signature look in the next article.