Tip #7 for Your Professional Psychic Business: Keeping In Touch With Clients
Ever gone to a restaurant that was fabulous and you swore you’d be back but when you wanted to tell a friend about it you couldn’t remember where it was? Or wish you could pinpoint just where you found that luxurious cashmere sweater because your cousin wants one just like it? We all love recommending places that have given us delightful experiences. And it’s the same with people. You may have had a wonderful reading from a psychic about four years ago, but what was his name…?
As a professional psychic and Tarot reader, referrals from clients are one of your most valuable sources of income. So it behooves you, not them, to keep in touch. A good psychic works to keep clients close, informed, involved and easy to reach.
There are a lot of ways to do that, and the very first one is to have a sign-in sheet when you read. Whether you are reading privately or at a full expo, this sign in sheet is a vital piece of your show equipment. It will help you keep track of how many people you read in a show day or at an entire event. It is an easy way to get name, address, phone, email, and birth date. Writing this down will help calm and center your client for the session while you connect with their energies. And believe it or not, it is good protection for you. (A decade ago, I received an anonymous death threat on my show table one morning from someone who did not take kindly to my reading the day before. Because we had his handwriting on my sign in sheet AND the note, we were able to match the two up and the promoter, as was proper, took things from there.)
When you come home from your show, that information should go right into a database. There are several that are out there; mine is on FileMaker Pro, and was specifically designed for me by my Hero of a Husband. It will not be difficult for you to find either an already-set database or get someone to make one for you. My database not only includes the above information, but where (which venue) and when (first contact date) I first met them. There is also a space for notes. The database is updated constantly. If I first read someone in 2007 and I notice that they have been recently updated, it means that the contact is still “fresh.” If, on the other hand, someone I read in 2007 hasn’t been in contact with me since, then when I want to pare down the database to only those who have interacted with me in (for example) the last three years, I know they don’t belong on the list.
So when you have this information, what do you do with it? First and foremost, you never, ever sell or give that list to anyone else. I mean that. This is information that is private and you are being trusted with it. If a promoter says to you “well, just give me your list and I will send information out about the psychic fair” I would advise you to say, “Thanks, but I’ll be happy to send out
When I am going to make an appearance, I send out good old fashioned postcards. My clients love receiving them, love the reminder, and if it costs me $150 to send out postcards for a show (printing costs plus postage), I usually get a minimum of four of them back, which more than covers the cost. Emails should also be part of the mix, but they are so very often slotted into a spam folder when the word “psychic” appears. Emails and email newsletters are good tools, but as I often say, I’m a “belt and suspenders” girl. Do both and see which one gets you a better response.
As for emails and newsletters — they are, these days, tools of the trade that are invaluable. But don’t overuse them, or people will see them as spam and unsubscribe. Because ISPs are very cautious about that sort of thing, it’s best to use an email service like Constant Contact, Aweber or (my favorite) Mailchimp. They will help you keep your email list fresh, they are known entities to the large ISPs and you are more likely to get your information actually in people’s mailboxes.
One way to keep your mailing list expanding, if you have a website, is to attach a “sign up and get [x]” notice to it. Look at the column to the right of this article, or go to the “Free eBook” listing on my navigation bar. You’ll see that I give away a copy of Psychic Answers when people sign up for my newsletter, as well as offer a coupon for discounted readings. Let’s face it — we ALL love freebies. So rather than just say “here sign up” if you offer them a little something for doing so, your list will grow faster and with more loyal respondents.
What to put in the newsletter, and how often to send it out, will be up to you. Some people send me something daily; I confess that I don’t read them, because I simply don’t have time and don’t need to hear from someone every single day. If I remain subscribed, it is because they occasionally will have information that helps my business. Some people send things out weekly. I find that once a month is sufficient for me.
In my newsletter, Flight Patterns, there is usually an article on whatever I’m doing currently or a thought germane to the season; a calendar with both in-person and radio/podcast appearances; a monthly special sale; a link that I particularly like or that I find useful (which is a great way to help promote friends!); a life tip for the month — and, simply for the humor of it, a one-sentence advice moment from my Maine Coon, “Oswald (da Grate),” called Mewsings from Da Magnificent ME because in my philosophy, it’s important not to take yourself so seriously that you look like your ego is the size of Milwaukee.
What about other social media? There’s a ton of it. Facebook is beginning to lose its usefulness because of all the strictures being imposed and its moving to a pay-to-play mentality. But there are so many other places to post now: Twitter, Pinterest, Instagram, LinkedIn, and on and on…but if you are a solo act, without a large staff, choose wisely. Not getting enough exposure on five platforms won’t help as much as lots on one or two.
This will get you started. As you decide how you want to shape your business (more on the road, more on webinars, more in person, etc.) you will know which of these points of contact will be of most use to you in ensuring you and your clients have a continuing relationship in the months and years to come.